Costume

In order for me to appeal to my target audience and to dress appropriately for the genre of my chosen song, I looked at some of my favourite artists that have a similar genre of music to pop rock such as Avril Lavigne and Amy Lee from Evanescence. I looked at their styles and tried to pick out different costumes for me to wear for my music viedo and digipack photos based on their style. I also looked at their hairstyles, make-up, the colours of their clothes, style of photos, effects and their photo poses.