Music video's and production

A music video is the combination between a song and short film. Music video's are mainly for the purpose of promoting the singer or band as they are used as a marketing device. There is usually a relationship between lyrics and visuals in music video's and this is also one of Goodwin's six points. A music video also aims to entertain and attract viewers as this will encourage viewers to buy the artists single or album.

In the production of music video's, before they are released to the general public, music video's are regulated by different companies and may sometimes be censored if the content is disturbing or offensive etc.