Richard Dyer's Star Theory

The Star theory is made up of three theories.

1. The star is a construction. This is the belief that the stars, meaning, singers are not real, as they have been manually made to appeal to fans. This also means that the stars might not exactly be who we think they are. For example, they only wear the clothes they wear because they have been told to by their management team, or they only sing the lyrics that they sing because they have been told to sing them by professional lyricists.


2. The star is a commodity. This theory is the belief that stars are constructed by their record company in order to appeal to more people and to make more money. Therefore, they will be marketed in a way to attract their target audience. For example, beyonce is marketed to appeal to girls through her stylish clothing and image as she always wears fashionable clothing and has a good figure, because of this many girls look up to her and want to be like her. She therefore, also sells many posters and magazines etc.


3. The star is an ideology. This theory is based on the belief that the artists fans can relate to the singers lyrics and attitudes. For example, Avril Lavigne sings about things that appeal to the female audience as they have also experienced similar things or are involved in the same issues, problems etc. For example. she sings about experiences with boyfriend's and loosing people through death, which many girls would have experienced.