Goodwin's six points

• Music videos demonstrate genre characteristics.


• There is a relationship between lyrics and visuals


• There is a relationship between music and visuals


• The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work


• There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.


• There is often intertextual reference (to films, tv programmes, other music videos etc).