My Target Audience

My target audience is mainly teenage girls as they would look up to the singer in my music video, as teenage girls would look up to her as they will be able to relate to her song lyrics and will see her as an inspiration and might follow her style and fashion examples. As the genre of my music video is pop/rock, teenage girls would be most likely to listen this, as it is a modern genre so adults would be less likely to be fans of this music. I also think females would be more likely to listen to Jessica Drake as she would sing songs that appeal to them, such as heart break and boyfriends as they would be able to relate to this. I also think that teenage girls would be more likely to buy her c.d as they would be more likely to visit music stores and go shopping etc.

Original ideas for my music video

Now that I have chosen a song and know who my target audience is, know my genre of song and understand the lyrics, I have started to brainstorm my ideas in order to build up on them.

• I want the singer to have a boyfriend that leaves her for another girl.
• I'd like the singer to look through photos and love letters and gifts from her ex-boyfriend as this will show the viewer that she is heart broken.
• I want to show the singer rebelling to show her anger. She could either rip up pillows, trash her room or throw something at her ex-boyfriend.
• I would like a narrative and performance video.

What the lyrics mean to me/analysis

In the first verse of the song, it seems like the singer is having trouble with her boyfriend or friends, or both. For example, 'just cut the sound, or there might resort to violence.' This seems as though someone has been annoying her and she just wants them to shut up because she's getting angry.

In the chorus, from my understanding of the lyrics, it seems as though she has had enough of her boyfriend and friends etc. It seems as though she is also gettting upset and angry. 'When you're feeling their hurting you, let it go, there's nothing controlling you.' This shows that wants it to all go away, and that she just wants to be happy as she is going through a bad time. This is also shown in the words 'just close your eyes and hide.'

In the second verse the singer seems annoyed that she is always working when others others are having a good time and enjoying themselves and laughing. It also seems that her boyfriend is has upset her or has mayber left her for another girl as the lyrics are : 'It'll ruin you, they'll be chewing through your heart and then you'll snap.' This shows she could be heart broken.

At the end of the song a few lines from the chorus are repeated : 'If you think there's something hurting you, got to know it's not controlling you, slow it down, you've gotta make up your mind and then you're moving the line, just slow it down.' This repetion shows that she has to make a desicion on what to do and that she has to move on, and forget about her boyfriend.

Slow it Down song lyrics

Do you think you're funny and do you think i care?

Cuz you're always talking,

always blocking out the words i need to be there

and i cant think straight when you're bruising up the silence

you start breaking down, just cut the sound

or there might resort to violence

When you feel like dancing on, let it go

there's nothing controlling you, let it show you when and how

you've gotta make up your mind and then your moving the line

just slow it down

when you're feeling their hurting you, let it go

there's nothing controlling you

let it show you when and how

you've gotta make up your mind and then you're moving the line

just slow it down

People work all day and they go the extra mile

and they're working hard, they're playing cards

and putting on the plastic smiles

but don't give up too much if you know you won't get back

it'll ruin you, they'll be chewing through your heart and then you'll snap

When you feel like dancing on, let it go

there's nothing controlling you, let it show you when and how

you've gotta make up your mind and then your moving the line

just slow it down

when you're feeling their hurting you, let it go

there's nothing controlling you

let it show you when and how

you've gotta make up your mind and then you're moving the line

just slow it down

If you think there's something hurting you

got to know it's not controlling you

slow it down

you've gotta make up your mind and then you're moving the line

just slow it down

Finding a song

I searched for unsigned singers and bands online on websites such as youtube and unsigned.com. I listened to several different songs by different singers and groups and noted some of my favourites. I then narrowed my list down and decided to choose a song called 'Slow It Down' by Jessica Drake which I found on unsigned.com.

Spike Jonze

One of the directors I looked at was Spike Jonze. He is an American director who has produced several successful music videos, including:

Fatboy Slim - Weapon of choice

Bjork - It's Oh So Quiet

Arcade Fire - The Suburbs

Daft Punk - Da Funk

Michel Gondry

I researched and looked at some music videos by famous music video directors. One of them was Michel Gondry. He is a French film, commercial and music video director. He is known for his inventive style in his work.

Some of his successful music videos include: Come Into My World - Kylie Minogue and Mad World - Gary Jules